Well I can’t say it was unexpected.
After watching AMD eat its lunch so far this year with the PS4, Xbox One, Mac Pro, and the all-but-forgotten Wii U all choosing AMD as their graphics platform, this week NVIDIA fired back.
NVIDIA announced this week that they will be widely licensing their latest platform, Kepler, to mobile device manufacturers, or indeed anyone who wishes to build on the platform.
Interestingly, in NVIDIA’s own press release, they stress support for Direct X11 and Open GL 4.3, and make no mention of their proprietary CUDA technology. This is both shocking and not really all that surprising. The fact is that AMD has taken over in the last 9 months entirely. All major gaming platforms run on AMD platforms, which lack CUDA support but excel at running DirectX 11 and Open GL. And even the next definitive luxury professional desktop computer (The new Mac Pro) will not have CUDA built in.
So NVIDIA it seems, is doing what it must to survive this brave new AMD dominated world; license their IP, and throw their support behind open the standards like Open GL which have apparently won the graphics wars… For now.
Click the link below for the full press release.