Like a lot of people, I spent a decade being wowed by Steve Jobs’ keynotes and then hitting refresh on the apple web site waiting for it to come to life with all the details. Half the fun was what the apple site would have to say about these new toys. Here are some of my favorite Apple website splashes with links to the page archives:
The First iPod didn’t make a huge splash, but nobody could deny that it was a cool idea, and a surprising departure from making computers.
The G5 announcement had been rumored and anticipated for months. Apple even accidentally posted the specs the night before Steve’s Keynote. When Steve took the stage the next day he called it “Premature Specification”, to thunderous laughs. The G5 was a huge leap forward over the then ancient G4. It was the beginning of Apple’s love of Aluminum and it was remarkably easy to customize with its slide out trays for every component. They flew off shelves that summer. Due to heat issues, this was also the beginning of the end of the Power PC chip on the Mac.
Then there was the iPhone. It’s easy to forget how this changed everything. I think some people don’t give Apple enough credit. Every phone made today uses this as the reference design for how a phone should look and work. Period. Whether you’re using an iPhone or not, you’re using an iPhone. Apple geeks got no work done the day this was announced.